The popular singer Jamala together with volunteers, public figures became the participant of a flashmob #LoveChallenge. Its purpose — to draw public attention to problems of HIV-positive people and AIDS-infected children who receive medical treatment in Ohmatdyt clinic and also to raise money for purchase of materials for art painting and improvement of the building of HIV unit. Small Heart with Art public organization has acted as the initiator of a flashmob and the project on painting of unit of Ohmatdyt clinic.
"Because it is LoveChallenge, I'm telling I love children of the whole world, I want they were healthy and happy!" — Jamala has said in the video message to her admirers placed on her page in Facebook, having passed the baton to his colleagues Ekaterina Rogova (KATYA), Natalia Zhizhchenko (ONUKA) and Alla Moskovka (Alloise Richter).
LoveChallenge is a promo-company in social networks which works by the principle of "virus" and relay, similar on the mechanism to Ice Bucket Challenge. The person taking in its participation has to upload video with public declaration of love to his (her) family, children, friends or relatives, having passed "baton" to three his (her) friends, relatives, acquaintances or public people. Obligatory hashtags of a flashmob: #smallheartwithart, #lovechallenge, # Ohmatdyt, #kidswithaids.
Six Ukrainian conceptual artists will paint the building of Ohmatdyt National children's hospital in which HIV-positive children and AIDS-infected children are treated.
Zhanna Kadyrova, Roman Minin, Alevtina Kakhidze, Tatyana Voytovich, GAZ group - Alexey Zolotarev and Vasily Grublyak will undertake painting of the building and creation of installations.
About one thousand authors from around the world state their willingness to please children. Selection of artists took place within the open competition which lasted from March to May, 2015, and, after all, 6 artists have been selected.
The project provides not only decorating of the building for HIV-positive and AIDS-infected children, but also partial reconstruction of the building.
"We want to create the new house for sick children and also by means of art to draw attention to these kids, because a new art object will be open for all comers. Now children are isolated from society, they even don’t have platform where they could play. We intend to create all this in the next several months", - the author of the Small Heart with Art project, Evgenia Smirnova, noted.
"Ohmatdyt clinic is an old partner of the United Nations Children's Fund (UNICEF) in Ukraine. We are grateful to all donor organizations in cooperation with which it is possible to improve quality of life of little patients, we are grateful also to artists who have enclosed all their talent and abilities, and have offered the best options of design. There is a strong wish to see results as soon as possible to please children. Because positive emotions for them is a guarantee of their health", - the project manager on HIV/AIDS questions of the United Nations Children's Fund (UNICEF) in Ukraine, Tatyana Tarasova, has emphasized.
The president of the East Europe and Central Asia Union of People living with HIV Vladimir Zhovtyak has told that little patients of clinic spend a long time in a hospital, and many of them never even knew other house. Therefore, we have decided to make a good deed. "We want to present to these children joy of the simple, beautiful childhood, an opportunity to play in the street, to breathe fresh air, to rejoice with peers. These children for us are, first of all, children, and only then - patients of clinic. We, adults, sometimes should study at these little and courageous people to courage and force. And to try to do everything that we can in order that our children will grow up healthy, harmonious and happy", - he has emphasized.
In support of the Small Heart with Art project since the end of May in social media LoveChallenge is carried out - virus relay of "declarations of love" in which, in particular, the Ukrainian popular musicians - Jahmala, ONUKA, The Maneken and many others, take part.
"Now we very need financial aid for implementation of this important social project. We are glad to any participation and we call companies, organizations and individuals to support our initiative", - Evgenia Smirnova emphasizes.