What is it – the new identity of the School of Superheroes?

What is a hero without a supersuit? Once a Superheroes School received its name, a renovation started in the second classroom, we decided – the time has come! The School should have its own bright visual style. And voila –  the Universe hear us and send incredible tean Projector, identity specialist Dmytro Bulanov and designer Alina Mezhul to us.

Only imagine, the whole team of students from the Projector school tried to solve an issue – what kind of visual language the Superheroes School should use? We are more than 4 years for now and during this period of time a lot of supernatural things happened. How can we find and translate the spirit of the school? How to share about the place where the freedom of art, self-expression, interesting knowledge and friendship prevail? Rather than homework and exams. This should be a story about a School, that became a place for the childhood with incredible appetite for knowledge and adventures in the world of adults, world of hospitals and diagnoses. 

Students from the Projector School presented all the way 13 works – the head was spinning from the creativity! We couldn’t choose and asked for help from doctors, children’s’ psychologists, in the final – the youngest superheroes. Eventually, the School received its new face and identity. And all this is owing to the fairy Alina Mezhul. 

And what does our new identity mean? It tells about the portal of superpowers, magical place for children, where you can conjure, travel through time, grow magic plants and tame computer codes. This is a space of childhood and books, games and friendship – and there is no place for any diagnoses. Bright colors, unusual rules, sofas instead of desks and lessons.   A place where not only the teacher speaks – this is all about the School of Superheroes!

For now we finally have our own visual language – it can be found not only in the logo or postcards, it is presented on class walls, in the uniform for teachers and even contains on cups! We dream of bright pins, stickers and bracelets for children – and in case you want to help us with this, join the team of Superheroes!

In the meantime, see for yourself: this identity is truly a portal to the fabulous dimension of a child’s superpower!